Caitriona has almost 20 years’ experience spear-heading the marketing and sales of international B2B businesses. During that time, she has been instrumental in streamlining organizations from a structural and strategic level, increasing acquisition of critical new business, identifying avenues for growth and improving profitability. Caitriona brings a wealth of international marketing experience, having worked in a senior management capacity in five continents during the past 15 years.
A commercially-minded B2B strategist with a solid track record of managing high performance, rapid growth, implementing restructures and creating teams as well as increasing revenue with a proven ability to lead international businesses to profitable success within multiple industries across 5 continents.
A results-oriented manger with a solution focused attitude, Caitriona leads by example and concentrates on bringing out the best in people. She is a seasoned marketer driven by a passion for creating value for the organizations she is part of – looking at turning ‘marketing’ into a growth driver that delivers tangible return on investment.